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Apple, Microsoft, Alphabet – the parent company of Google – and Amazon have become the new stars of the stock market. Their recipes.
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Together, they generate as much cash as the GDP of Spain, Mexico or Indonesia. In just twenty years, Apple, Microsoft, Alphabet – the parent company of Google – and Amazon have become superstars of the Stock market, smashing the records of the masters of the world before, such as General Electric, ExxonMobil, Citigroup or BP. Their recipes, however, are very different. At Google, for example, we apply the good old ogre technique: the search engine engulfs 91% of the queries in the world, its advertising agency Google Ads is omnipresent in every corner of the Web, its YouTube and Gmail services are largely dominant and its Android operating system has eradicated all competition in the smartphone sector – except iPhone. This galaxy provides him with an ac…
JUSTIN SULLIVAN/Getty via AFP
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